개인정보처리방침

TermsPrivacy

KELLYFINE TERMS & CONDITIONS
Article 1 (Purpose)

These Terms and Conditions govern the rights, obligations, and responsibilities between KELLYFINE Co., Ltd. (hereinafter referred to as the “Company”), an e-commerce service provider, and users of the KELLYFINE online platform (hereinafter referred to as the “Mall”) with respect to the use of internet-related services provided by the Mall (hereinafter referred to as the “Services”).

These Terms shall also apply to electronic commerce conducted via PC communications, wireless devices, or other electronic means, insofar as such application does not conflict with the nature of the transaction.

Article 2 (Definitions)

“Mall” refers to the virtual business platform established and operated by the Company using information and communication facilities to enable transactions of goods or services (hereinafter “Products”) and also refers to the operator of such cyber mall.

“User” refers to any person who accesses the Mall and uses the Services provided by the Mall in accordance with these Terms, including Members and Non-members.

“Member” refers to a User who has registered an account with the Mall and is entitled to continuously use the Services.

“Non-member” refers to a User who uses the Services without registering as a Member.

Article 3 (Posting, Explanation, and Amendment of Terms)

The Mall shall display these Terms, the Company’s name, representative’s name, business address, customer service contact information, business registration number, mail-order business registration number, and personal data protection officer on the initial service screen of the Mall so that Users can easily access such information. These Terms may be made available via a linked page.

Prior to a User’s agreement to these Terms, the Mall shall provide a separate screen or pop-up to explain important matters such as withdrawal of subscription, delivery responsibility, and refund conditions.

The Mall may amend these Terms to the extent permitted by applicable laws, including but not limited to:

Act on Consumer Protection in Electronic Commerce

Act on the Regulation of Terms and Conditions

Framework Act on Electronic Documents and Transactions

Electronic Financial Transactions Act

Personal Information Protection Act

In the event of amendment, the Mall shall announce the effective date and reasons for amendment at least 7 days prior to the effective date (30 days for amendments unfavorable to Users), clearly comparing previous and revised Terms.

Amended Terms shall apply only to contracts entered into after the effective date unless an existing User expressly agrees to the amended Terms.

Matters not stipulated herein shall be governed by applicable laws, regulations, and customary commercial practices.

Article 4 (Provision and Modification of Services)

The Mall provides the following Services:

Information on Products and conclusion of purchase contracts

Delivery of purchased Products

Other services determined by the Mall

The Mall may modify Product details in cases of out-of-stock items or changes in technical specifications and shall notify Users immediately.

If a contracted Service is modified due to unavoidable circumstances, the Mall shall notify the User without delay.

The Mall shall compensate Users for damages incurred due to such changes unless the Mall proves the absence of intent or negligence.

Article 5 (Suspension of Services)

The Mall may temporarily suspend Services due to maintenance, replacement, malfunction of information facilities, or communication failures.

The Mall shall compensate for damages unless it proves no fault.

If Services are terminated due to business restructuring or closure, the Mall shall notify Users and provide compensation according to announced standards.

Article 6 (Membership Registration)

Users may apply for membership by completing the registration form and agreeing to these Terms.

The Mall may reject registration if:

False information is provided

The applicant previously lost membership qualification

Technical issues prevent registration

Membership is effective upon confirmation by the Mall.

Members must promptly update any changes to their registration information.

Article 7 (Membership Withdrawal and Disqualification)

Members may withdraw at any time, and the Mall shall process the request immediately.

The Mall may restrict or suspend membership for:

False registration

Non-payment of obligations

Disruption of service or misuse

Illegal or immoral conduct

Membership may be revoked for repeated violations.

Prior notice and opportunity for explanation shall be provided.

Article 8 (Notification to Members)

Notifications shall be sent via the email address provided by the Member.

General notices may be posted on the Mall for at least one week.

Article 9 (Purchase Application and Consent to Personal Information Use)

Users apply for purchases through the Mall’s designated process.

Consent is required for third-party sharing or processing of personal data.

Data processing outsourcing shall be disclosed in the Privacy Policy.

User data may be transferred in case of hosting migration for service continuity.

Article 10 (Formation of Contract)

The Mall may refuse purchase requests if:

False information is provided

Restricted Products are purchased by minors

Technical issues occur

A contract is deemed concluded upon receipt of confirmation notice.

Article 11 (Payment Methods)

Payment may be made through:

Bank transfer

Credit/debit cards

Online deposits

Electronic currency

Points or coupons

Gift certificates

Other approved electronic payment methods

No additional fees shall be charged.

Article 12 (Order Confirmation and Modification)

The Mall shall send confirmation upon order receipt.

Users may modify or cancel orders prior to shipment.

Article 13 (Supply of Products)

Products shall be delivered within 7 days unless otherwise agreed.

Delivery details shall be clearly stated.

Article 14 (Refunds)

If Products cannot be supplied, refunds shall be processed within 3 business days.

Article 15 (Withdrawal of Subscription)

Users may withdraw within 7 days of receipt.

Withdrawal is restricted if Products are damaged or used.

Misrepresentation allows withdrawal within statutory periods.

Article 16 (Effect of Withdrawal)

Refunds shall be made within 3 business days.

Payment cancellation shall be requested immediately.

Return shipping costs are borne by the User unless the fault lies with the Mall.

Article 17 (Personal Information Protection)

The Mall shall collect minimal personal data, protect it securely, and dispose of it promptly after use in accordance with applicable laws.

Article 18 (Obligations of the Mall)

The Mall shall:

Operate legally and ethically

Maintain security systems

Refrain from unsolicited advertising

Article 19 (Member ID and Password)

Members are responsible for safeguarding their credentials and must notify the Mall of any unauthorized use.

Article 20 (User Obligations)

Users shall not:

Provide false information

Infringe intellectual property rights

Disrupt services

Post obscene or illegal content

Article 21 (Linked Malls)

The Mall is not responsible for transactions conducted on linked third-party websites.

Article 22 (Copyright and Use Restrictions)

All intellectual property belongs to the Mall unless otherwise stated. User-generated content may be used by the Mall for promotional purposes without compensation.

Article 23 (Dispute Resolution)

Disputes may be resolved through consumer mediation bodies or competent courts.

Article 24 (Reward Points Program)

The Mall may operate a points or coupon system under its policies. Points expire upon withdrawal or policy changes.

Article 25 (Jurisdiction and Governing Law)

All disputes shall be governed by the laws of the Republic of Korea, and jurisdiction shall be determined in accordance with civil procedure laws.

Addendum

These Terms shall take effect on [Effective Date].

KELLYFINE PRIVACY POLICY

KELLYFINE Co., Ltd. (the “Company,” “we,” “us,” or “our”) values your privacy and complies with applicable privacy laws and regulations, including the Act on Promotion of Information and Communications Network Utilization and Information Protection and the Personal Information Protection Act of the Republic of Korea.

This Privacy Policy explains what personal information we collect, how we use it, and what measures we take to protect it. If we revise this Privacy Policy, we will notify you through the website notice board and/or individual notice (e.g., email or in-service notice), as required.

1. Personal Information We Collect

We collect personal information for membership registration, consultation, service applications, product purchases, and customer support.

(1) Items Collected

We may collect the following information:

Name

Date of birth

Gender

Login ID

Password

Password recovery question & answer

Home phone number

Home address

Mobile phone number

Email address

Occupation

Company name

Department

Job title

Company phone number

Hobbies

Marital status

Anniversary dates

Legal guardian information (where applicable)

Resident registration number (only if legally required and collected with separate consent, where applicable)

Service usage records

Access logs

IP address

Payment records

Personal Customs Clearance Code (PCCC) (for international shipping, where applicable)

(2) How We Collect Information

Through our website (membership registration, purchase, inquiry forms)

Written forms (offline documents, where applicable)

2. Purpose of Collection and Use

We use collected personal information for the following purposes:

Membership Registration & Management

Identity verification for membership

Customer support and consultation

Delivery of notices and announcements

Easy login via SNS and third-party account connections (where applicable)

Provision of Goods or Services

Order processing and delivery of products

Service and content provision

Personalized services

Settlement, refunds, and post-purchase support

Marketing and Advertising

Measuring website access frequency and service usage statistics

Sending promotional materials such as event and marketing information (where consent is required)

Member Data Migration in Case of Hosting Provider Change

Transfer and processing of member information for service continuity when changing hosting providers

Automatically collected information:
During your use of our Services, information such as service usage history, visit history, suspicious use history, IP address, cookies, and advertising identifiers may be automatically generated and collected.

Event participation:
Collected items may differ depending on the event. In such cases, we will obtain separate consent at the time of entry and destroy the information immediately once the purpose is achieved.

3. Retention and Use Period

We will destroy your personal information without delay once the purpose of collection and use has been fulfilled, unless retention is required by applicable laws or internal policies.

4. Procedures and Methods for Destruction
(1) Destruction Procedures

Information entered for membership registration, purchases, or inquiries is transferred to a separate database (or stored separately in paper form) after the purpose is achieved, then retained for a certain period in accordance with internal policies and applicable laws, and subsequently destroyed.

Personal information transferred to a separate database will not be used for purposes other than legal retention requirements.

(2) Destruction Methods

Electronic files: permanently deleted using technical methods that prevent restoration

Paper documents: shredded or incinerated

5. Provision of Personal Information to Third Parties

We do not provide your personal information to third parties in principle, except in the following cases:

Where you have provided prior consent

Where required by law or requested by investigative authorities in accordance with legal procedures

6. Outsourcing of Personal Information Processing (Data Processing Entrustment)

We do not use or provide your personal information beyond the scope stated in Section 2 (Purpose of Collection and Use).

Exceptions include:

Requests from authorities for investigative purposes under relevant laws

Provision of anonymized/non-identifiable information for statistics, academic research, or market research

Other requests made under legally prescribed procedures

Even in such cases, we strive to prevent excessive or indiscriminate disclosure.

For smoother operations and improved customer convenience, we outsource certain processing tasks to specialized service providers as follows:

(1) Outsourced Tasks & Service Providers

IT system 구축 및 유지 (System setup & maintenance): Sellerhub Co., Ltd.

Kakao AlimTalk / SMS notifications: Sellerhub Co., Ltd.

ChannelTalk marketing messages: Joy Corporation Co., Ltd.

Identity verification: NHN KCP

Shipment tracking: Sellerhub Co., Ltd.

Delivery of purchased products: [Courier Company Name]

Payment and escrow services: Toss Payments

Note: Only the minimum information necessary to perform the outsourced tasks is shared. Depending on your service request, personal information may be selectively provided to the relevant providers.

The list of outsourced providers may change depending on service updates or contract terms. We will notify you in advance via the website notice board. For short-term events, we will provide a separate notice at the time of participation.

7. Protection of Children Under 14

We do not accept membership registrations from children under the age of 14, for whom consent from a legal guardian is required.

8. Cookies and Other Automatic Collection Technologies

We use cookies and similar technologies that store and retrieve information from time to time. Cookies are small text files sent by our server to your browser and stored on your device.

(1) Purpose of Using Cookies

Analyze access frequency and visit time for Members and Non-members

Identify user preferences and interests / track usage trends

Measure event participation and visit counts

Provide targeted marketing and personalized services

(2) How to Refuse Cookies

You can choose whether to allow cookies via your browser settings. You may:

Allow all cookies

Confirm each time a cookie is saved

Refuse all cookies

Example (Internet Explorer):
Tools > Internet Options > Privacy

Please note that refusing cookies may limit certain Services.

9. Customer Inquiries Regarding Personal Information

We designate a responsible person and department to protect your personal information and handle complaints.

(1) Notice of Policy Changes

If we revise this Privacy Policy, we will notify you at least 7 days in advance via our website or email. If changes materially affect your rights or obligations, we will provide notice at least 30 days prior to the effective date.

(2) Personal Information Protection Officer

Name: [Name]

Phone: [Phone Number]

Email: [Email Address]

You may report any privacy-related complaints to the Personal Information Protection Officer or the responsible department. We will respond promptly and in good faith.

10. Additional Support Agencies (Korea)

If you need to report or consult about personal information infringement, please contact:

Supreme Prosecutors’ Office Cyber Investigation Division: cybercid.spo.go.kr

Korean National Police Agency Cyber Bureau: www.ctrc.go.kr
 / 02-392-0330

Korea Internet & Security Agency (KISA) Privacy Infringement Report Center: privacy.kisa.or.kr / 118 (no area code)

Personal Information Dispute Mediation Committee: kopico.go.kr / 1833-6972

Effective Date

This Privacy Policy is effective as of January 19, 2026

Purpose of Collection and Use of Personal Information

Personal information is collected and used for the purpose of providing KELLYFINE online shopping mall membership services, including account management, order processing, customer support, and service operation.

Items of Personal Information Collected

The following personal information is collected as required or optional items, as designated by the KELLYFINE shopping mall:

User ID

Email address

Full name

Password

Mobile phone number

Address

Date of birth

Gender

Referral information

Consent to receive marketing information

For simplified or social login services, the following accounts may be used:

Facebook

Naver

Kakao

Only the minimum necessary information required to provide the Services is collected.

Retention and Use Period of Personal Information

In principle, personal information is destroyed without delay once the purpose of collection and use has been achieved.
However, the following information is retained for the periods specified below for the reasons stated:

1. Retention Based on Internal Company Policy

Purpose: Prevention of fraudulent transactions and compliance with shopping mall operation policies

Retention Period: 5 years

2. Retention Based on Applicable Laws

a. Records related to contracts or withdrawal of subscription

Legal Basis: Act on Consumer Protection in Electronic Commerce

Retention Period: 5 years

b. Records related to payment and supply of goods or services

Legal Basis: Act on Consumer Protection in Electronic Commerce

Retention Period: 5 years

c. Records related to consumer complaints or dispute resolution

Legal Basis: Act on Consumer Protection in Electronic Commerce

Retention Period: 3 years

d. Log records

Legal Basis: Protection of Communications Secrets Act

Retention Period: 3 months

Right to Refuse Consent

You may refuse consent to the collection and use of personal information.
However, refusal of consent may result in the inability to use KELLYFINE shopping mall membership services.

Non-Member Purchase Privacy Policy
1. Purpose of Collection and Use

KELLYFINE Co., Ltd. collects and uses personal information for the purpose of providing non-member (guest) purchase services, including order processing, payment handling, delivery, customer support, and transaction management.

2. Items of Personal Information Collected

For non-member purchases, the following personal information is collected:

Orderer Information

Full name

Address

Mobile phone number

Email address

Recipient Information

Full name

Address

Mobile phone number

Transaction-Related Information

Delivery message

Payment authorization information

Only the minimum personal information necessary to provide the service is collected.

3. Retention and Use Period

In principle, personal information is destroyed without delay once the purpose of collection and use has been achieved.
However, the following information is retained for the periods specified below in accordance with internal policies and applicable laws:

(1) Retention Based on Internal Policy

Purpose: Prevention of fraudulent transactions and compliance with shopping mall operation policies

Retention Period: 5 years

(2) Retention Based on Applicable Laws

a. Records related to contracts or withdrawal of purchase

Legal Basis: Act on Consumer Protection in Electronic Commerce

Retention Period: 5 years

b. Records related to payment and supply of goods or services

Legal Basis: Act on Consumer Protection in Electronic Commerce

Retention Period: 5 years

c. Records related to consumer complaints or dispute resolution

Legal Basis: Act on Consumer Protection in Electronic Commerce

Retention Period: 3 years

d. Log records

Legal Basis: Protection of Communications Secrets Act

Retention Period: 3 months

4. Right to Refuse Consent

You may refuse consent to the collection and use of personal information.
However, refusal of consent will result in the inability to use KELLYFINE non-member purchase services.

1. Purpose of Collection and Use

KELLYFINE Co., Ltd. collects and uses personal information from non-members for the following purposes:

Responding to customer inquiries and requests

Managing and operating inquiry boards and customer support channels

Posting and managing reviews and user-generated content

Preventing abuse, spam, or misuse of services

2. Items of Personal Information Collected

When non-members submit inquiries, post on boards, or write reviews, the following information may be collected:

Name or nickname

Email address

Mobile phone number (if provided)

Content of inquiry, post, or review

IP address and access logs

Only the minimum information necessary to process the request or manage content is collected.

3. Retention and Use Period

Personal information is retained only for the duration necessary to fulfill the purpose of collection and use and is destroyed without delay thereafter, unless retention is required by applicable laws.

Where retention is required by law, the relevant information is stored for the period prescribed by such laws.

4. Right to Refuse Consent

You may refuse consent to the collection and use of personal information.
However, refusal of consent may result in limitations on the use of non-member inquiry, board, or review services.

캘리파인 그룹은 한국의 헤리티지(K-Heritage)와 첨단 AI 기술을 결합해
미래 세대를 위한 새로운 럭셔리 주얼리 생태계를 구축하는 주얼리 그룹입니다.